12/30/2011

DOBRY WZOR


The Good Design Competition is a nationwide design competition held annually by the Institute of Industrial Design (Instytut Wzornictwa Przemysłowego, IWP). The Competition awards well-designed products of different purpose: from broadly defined household equipment, working environment and public space to means of transport. After the pre-selection process, the products undergo a two-stage design evaluation: by the IWP expert team and afterwards by the international jury.
Products nominated for the Final Stage are presented on the Good Design Exhibition held at the IWP premises.
Thanks to the Good Design competition even smaller local companies have an opportunity to present and get award for their often very good results thanks to cooperation with designers and consultants in the design domain.
Monitoring and assessment (audit), conducted by the experts according to previously defined and developed criteria, allow the small, often unknown brands to compete with their larger peers. It is not the size or the brand recognition that counts in this competition. We do not measure and asses the brands’ power. We assess the quality of the product, its innovativeness, its adjustment to our market, but above all the added value created by the design’s application.
The special 16 – year-old tradition of the Design of the Year, the prize of the Economy Minister, makes the competition even more prestigious. In 2009 this was also the prize of the Deputy Prime Minister. Getting Good Design prize allows the winner company for improving its position in the business