Dutch Design Week


Each year in October Dutch Design Week is held in Eindhoven. Dutch Design Week is a professional organization that, supported by the Eindhoven Design community, seeks to develop a stimulating and dynamic design climate in all cultural, social and economic domains in the region of Eindhoven. To that end, DDW organizes events, conferences, lectures and workshops based on three major dimensions: cultural stimulation, social cohesion and economic enhancement.
The objective is to further improve the cultural, economic and professional climate of design in the Eindhoven region and to position Eindhoven nationally and internationally as Design Capital.

DDW seeks to join forces in order to turn Dutch Design Week both nationally and internationally into a distinctive, leading design manifestation for a wide range of target groups. The municipality of Eindhoven is aware of the fact that the design event is a major leverage to promote the design climate of Eindhoven, and has offered financial support.


Palestra Donald Norman Segunda-feira, dia 5 Setembro 18:00 sala B005

O Professor Donald Norman irá dar uma palestra na FEUP no próximo dia 05.09 às 18h00 na sala B005. Donald Norman é uma figura incontornável do User-Centred Design e do Human Computer Interaction (HCI). 

Ver abaixo o abstract da palestra e uma breve nota biográfica.

Don Norman

Our lives are too complicated, everyone agrees. Our technology is too complicated: everyone agrees. So why can’t pour technology be simple? Complicated is bad” it means something that is confusing. Complexity is good. Our lives and activities are complex, so our tools must match the activities. 
People think they want simplicity, but they are wrong, as evidenced by the fact that when offered the choice between a very simple product and one with more features, they opt for the feature-laden one. We don't want simplicity: we want understanding. Complex things can be made understandable: that is the role of good design. One solution is modularity, which is why we have so many different kitchen utensils. Which is why owing a portable computer, a desktop computer, a smart phone, and a pad computer -- all of them -- makes sense for some people. Each is used for a different reason, in a different setting for different purposes.
Managing complexity is a partnership. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

Biographical Information

Don Norman likes the fact that in addition to being named as "one of the world's most influential designers", Business Week has also labeled him a curmudgeon. "Question everything," he argues, "for questioning and debate provides deep understanding.” He is both a businessperson (VP at Apple, Executive at HP and a startup, and member of company boards) and an academic (Harvard, UC San Diego, Northwestern, KAIST). He is a member of the National Academy of Engineering and a fellow of the American Academy of Arts and Sciences. He is co-founder of the Nielsen Norman Group where he helps companies make products more enjoyable, understandable, and profitable. He is an IDEO fellow and a Trustee of IIT’s Institute of Design in Chicago. He is one of the founders of CHI and received their Lifetime Achievement award. His books include “Design of Everyday Things” and “Emotional Design.” His newest book is “Living with Complexity.” He lives at www.jnd.org


Especialização em Design e Desenvolvimento de Produto FEUP

1ª fase - 3 candidatos colocados
2ª fase - 24 candidatos a seriar para as 22 vagas sobejantes
3ª fase - só considerada se não forem completadas as 25 vagas existentes.

As aulas do 1º Semestre da Especialização iniciam-se a 3 de Outubro de 2011 e terminam a 10 de Fevereiro de 2012, das 9:00 às 13:00 de segunda a sexta feira (20 horas por semana)

Atenção:  Projecto FEUP (ver sítio FEUP) a partir do dia 26 de Setembro




VIA University Workshop September

Design Workshop Objective:

The workshop focuses on stimulating creative design skills, which necessitate various problem solving techniques that iterate between synthesis and analysis. The workshop will attempt to bridge the design theory and practice through undertaking a design project from start to end in a collaborative team work environment.   The design project will be oriented to a few key aspects including human factors engineering, sustainability, and material engineering.

Workshop Content Outline:

In the workshop, the participants will be guided and supervised closely throughout the design project processes including:
-        Stage 1: Initiation of the design process
o   Identifying, exploring, and analyzing problems and user needs from multiple-dimensional perspectives.  (Design Method : Persona, User scenario method)
o   Clarifying the tasks. (Design Method:  objective tree)
o   Developing a design brief
-        Stage 2: Specification
o   Analysis of the requirements of a design. (Design Method: Quality Function Deployment)
o   Problem (statement) formulation:  design specification development
-        Stage 3: Ideation
o   Generation of ideas
§  Methodical alternatives generation. (Design Method: morphological chart)
o   Analysis and selection of ideas.  The (Design Method: Decision Matrix)
-        Stage 4: Implementation
o   Detail analysis and design including component design. The analysis criteria involve material selection and the relevant manufacturing processes.
o   Communication of designs and graphical representations
§  Sketches, relevant drawings
§  Rapid prototyping in 3d models (digital/physical)
-        Stage 5: Evaluation and Iteration
o   Assessment of design against the Design Specification.
A wide range of design methods applicable to the corresponding design stage will be introduced in the workshop.  Both creative and rational design methods will be incorporated in an attempt to deepen the student’s creative thinking skill and design project handling capability.  These design methods may include:
1.     Brain storming
2.     Persona/User scenario method
3.     Objective tree
4.     Quality Function Deployment
5.     Morphological Chart
6.     Decision Matrix
7.     Rapid Prototyping
8.     Etc.

Workshop Time Plan

5 September 2011 – 23 September 2011
(Note: A detailed time plan will be delivered soon)