The "Manifesto for Creativity and Innovation in Europe" is one of the key outcomes of the European Year of Creativity and Innovation 2009.
How can Europe be at the forefront of the new, globalised, intensely competitive and knowledge-based world of the 21st century? How can the creative and innovative potential of Europe be better used in education, research, culture, design, business and the workplace? How can public policy at the European and national levels foster creativity and innovation in these fields?
Through 7 priorities and 7 lines of action, the Manifesto brings a powerful impetus for change. It will help shape the European Union's vision of the role of creativity and innovation and feed into the Union's strategy for the decade 2010-2020.
The world is moving to a new rhythm. To be at the forefront of this new world, Europe needs to become more creative and innovative. To be creative means to imagine something that didn’t exist before and to look for new solutions and forms.
To be innovative means to introduce change in society and in the economy. Design activities transform ideas into value and link creativity to innovation.
In order to progress, Europe needs increased investment – both private and public – in knowledge.
Moving ahead with wisdom requires respect for history and the cultural heritage. New knowledge builds upon historical knowledge, and most innovations are new combinations of what is already there.
Culture, with its respect for individual and collective memory, is important to maintaining a sense of direction in the current context of restless change.
Creativity is a fundamental dimension of human activity. It thrives where there is dialogue between cultures, in a free, open and diverse environment with social and gender equality. It requires respect and legal protection for the outcomes of creative and intellectual work. Creativity is at the heart of culture, design and innovation, but everyone has the right to utilise their creative talent. More than ever, Europe’s future depends on the imagination and creativity of its people.
The economic, environmental and social crises challenge us to find new ways of thinking and acting. Creativity and innovation can move society forward toward prosperity, but society needs to take responsibility for how they are used. Today, they must be mobilised in favour of a fair and green society, based upon intercultural dialogue and with respect for nature and for the health and well-being of people worldwide.
To create a more creative and innovative Europe, open to the rest of the world and respectful of human values, we present the following manifesto, which sets out our priorities and our recommendations for action. The need for change and a new initiative is urgent. Europe and its Member States must give full attention to creativity and innovation now in order to find a way out of the current stalemate.
1. Nurture creativity in a lifelong learning process where theory and practice go hand in hand.
2. Make schools and universities places where students and teachers engage in creative thinking
and learning by doing.
3. Transform workplaces into learning sites.
4. Promote a strong, independent and diverse cultural sector that can sustain intercultural dialogue.
5. Promote scientific research to understand the world, improve people’s lives and stimulate innovation.
6. Promote design processes, thinking and tools, understanding the needs, emotions, aspirations and abilities of users.
7. Support business innovation that contributes to prosperity and sustainability.
Lines of action
The following lines of action require a new understanding of public policy. The European Commission and national Governments need to engage in change together with social partners and grass-root movements. Shared visions and initiatives that cross traditional policy areas are needed in order to deal with current ecological, social, cultural, security and democratic deficits. Focusing upon creativity and innovation is a key to opening dialogues that cross historical political divides.
Action 1: Invest in knowledge
In order to strengthen the competitiveness of Europe, new budgetary principles that give high priority to investments in people and knowledge are necessary. In the short term, unemployed workers should be offered a chance to upgrade their skills. Business, trade unions and governments should work together in organising the upgrading of workers’ skills through public and private funding. The scale and ambition of the European Structural Funds must be expanded, be focused upon investment in research and knowledge and linked to building institutional frameworks that support learning in working life.
Action 2: Reinvent education
Schools and universities need to be reinvented in partnership with teachers and students so that education prepares people for the learning society. Retrain teachers and engage parents so that they can contribute to an education system that develops the necessary knowledge, skills and attitudes for intercultural dialogue, critical thinking, problem-solving and creative projects. Give a strong emphasis to design in education at different levels. Establish a major European-wide research and development effort on education to improve quality and creativity at all levels.
Action 3: Reward initiative
People that take new initiatives in business, the public sector and civic society should be rewarded. Social policies can contribute to innovation by sharing risks with citizens who engage in change. Artists, designers, scientists and entrepreneurs who contribute with new ideas should be rewarded. Prizes for excellence should be combined with legal protection of intellectual property rights and strike a balance between creating fair rewards and promoting knowledge-sharing.
Action 4: Sustain culture
Capacity-building in the cultural sector should be supported through national and European programmes and mechanisms in order to sustain cultural diversity, independence and intercultural dialogue. Creative industries should be promoted by building new bridges between art, philosophy, science and business. The development and use of new media should be stimulated through raising the quality of the content. New economic models must be developed to finance free, diverse, independent and high-quality digital news media.
Action 5: Promote innovation
There is a need for a more ambitious and broad-based innovation policy. Increased investment in science, technology and design should be combined with efforts to increase the demand for knowledge. Firms should be stimulated to combine scientific knowledge with experience-based knowledge. They should be encouraged to increase diversity among employees in terms of gender, education and nationality. The education of engineers, managers and designers should mix theoretical education with practical experience. Innovation policy as well as labour market and education policy should aim at mobilising users and employees in processes of change. Developing and implementing broad innovation policy strategies must be a major concern for political leaders.
Action 6: Think globally
Europe should be at the world-wide forefront in terms of science, culture and competitiveness. Collaboration within Europe in science, technology, education, design and culture needs to be further opened up to the rest of the world. A competitive Europe should develop economic collaboration both with the strong new emerging economies and with the poor countries most in need of support. Promoting innovation in poor countries is a moral obligation and it reduces the pressure of immigration. Europe should contribute to the establishment of fair rules regarding the protection and sharing of knowledge at the global level.
Action 7: Green the economy
Europe must mobilise creativity and innovation to transform itself into a post-carbon society. A key element is eco-innovation and the establishment of a ‘new techno- economic trajectory’ starting from ‘end of pipe’ solutions, moving through ‘clean technologies’ and ending with ‘system innovations’ that radically transform production, distribution and consumption. Investments need to be combined with new institutions, new regulation and new habits. Creativity is the major tool to find solutions that combine sustainability with prosperity.
A Campus Compact é uma rede de milhares de escolas nos EUA destinada a dar resposta às mais variadas necessidades sociais através de trabalho realizado por alunos das instituições envolvidas na rede. Desde casas para sem-abrigo até design de ajudas técnicas, esta rede já deu origem a inúmeros projectos ao longo de mais de 20 anos.
De 16 a 19 de Dezembro decorre no auditório do IPCA a exposição "Iluminar é preciso", que consiste numa série de projectos de candeeiros feitos por alunos de Design Industrial em colaboração com a iniciativa Design é Preciso.
An interdisciplinary product design and learning hub. Uniting students, teachers, researchers and industry. Design Factory is an experimental platform of Aalto University, started in Autumn 2008. The Factory is a constantly developing physical, social and mental environment, aiming to support interdisciplinary and international co-operation between parties interested in design and development. Located in Otaniemi, the Design Factory building hosts a number of courses, research projects and start-up companies, as well as some short-term co-operation projects. You are welcome to join us. The best way to do so is to come and visit (see here)
A revista do New York Times publicou um artigo sobre uma experiência levada a cabo por dois professores de economia sobre diferenças entre as capacidades de correr riscos, competitividade e cooperação de dois grupos diferentes de pessoas: um com participantes acima de 50 anos e outro com participantes abaixo dos 30. Os resultados falam por si. Vamos lá ver se se acaba com estes "mitos urbanos".
"Myth of the Deficient Older Employee, The Although workers who were 45 and older had lower unemployment rates in 2008 than younger workers, they stayed unemployed for longer periods, according to the Bureau of Labor Statistics. This is not surprising. Employers are often reluctant to hire older workers, not only because they have higher health care costs and sometimes command higher salaries but also because of their reputational stigma. Older workers are commonly thought of as being less productive and less willing to learn than younger workers, as well as overly cautious. But this year economists presented a more nuanced picture than the above stereotypes suggest.
In The American Economic Review in June, Gary Charness, an economics professor at the University of California, Santa Barbara, and Marie Claire Villeval, a colleague from the University of Lyon, published the results of a study in which they pitted "seniors" (those over 50) against "juniors" (those under 30) in three different decision-making tasks. These were formulated to test risk taking, competitiveness and cooperation.
As it turns out, the "seniors" more than hold their own. The seniors were also more cooperative, contributing more to their group during the cooperation test. The seniors outperformed the juniors on one competitive word game — and were only "very slightly less" competitive overall, Charness says. "Older workers," he stresses, "don't suffer from the deficiencies that a lot of people think they do."
Another welcome finding of the study came during the cooperation portion, when Charness and Villeval found that groups with a mix of ages outperformed homogeneous groups. For an optimum work force, Charness says, it is best to have a range of ages in the office. LIA MILLER"
Designer português usa estudo de caso da marca Sanjo para investigação em doutoramento. Pedro Carvalho de Almeida quer ajudar a escrever a história da Sanjo, marca convertida em ícone cultural, como pode sobreviver em vez de sucumbir à actualidade. ver mais >> O Designer Pedro Almeida dará uma aula aberta sobre Marcas aos alunos do Mestrado em Design Industrial sexta feira 4 Dez pelas 16:00 na sala B335.
É gratificante verificar que o modelo que se propõem para os 2ºs e 3ºs ciclos de Design e Desenvolvimento de Produto na FEUP tem tantas semelhanças como modelo em que se baseia o renovado Stanford Institute of Design. Em pequena escala, sem grandes meios, pelos vistos pode chegar-se às mesmas conclusões que as mega estruturas com grandes meios, eh eh eh! Small is beautifull!
Riverside School is thrilled to announce that the final round of judging has concluded for India's largest social change contest for schoolchildren. An international jury panel met to select 100 winning entries from more than 1,300 moving stories of change from around India. And what a fantastic journey this has been- a journey to discover what school children can do if they are empowered to be the change they want to see in this world!`
AP reflects an approach to technological development, characterized by creative and sound engineering, that recognizes the social, environmental, political, economic, as well as, technical aspects of a proposed technological solution to a problem facing a society. Generally appropriate technologies are smaller scale technologies, that are ecologically and socially benign, affordable, and often powered by renewable energy