12/03/2009

Queensland launches initiative to boost business through design

Brisbane (Australia) - The Queensland Government has launched a $1.1 million initiative to encourage businesses to embrace the power of good design to gain a competitive edge.

Under the Ulysses program, successful Queensland designers will be linked with selected businesses to transform ideas into sought after products and services.

Treasurer and Minister for Employment and Economic Development Andrew Fraser said the new program, called Ulysses, was the cornerstone of the government's 2009-2010 creative industries program.