EXPERIENTIA

Communication design, interaction design, industrial design, information architecture

“Design predicts the future when it anticipates experience…”
—Augusto Morello (2000)

“Design is the conception and planning of the artificial, that broad domain of human made products which includes: material objects, visual and verbal communications, organised activities and services, and complex systems and environments for living, working, playing and learning.”
—Victor Margolin & Richard Buchanan (1995)
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Many definitions of design exist, revealing different strengths and weaknesses. Generally speaking, design is about solving problems or creating solutions in an ill-defined problem space.

Here we focus on practice-based definitions as many experience design practitioners come from diverse practices and disciplines.

(Link here)