4/26/2011

Resultados do INCLUSIVE DESIGN CHALLENGE


Our congratulations go to the winners of the Helen Hamlyn Centre for Design’s latest 24-hour Inclusive Design Challenge. A team led by Nestlé’s Ben Mortimer took the Judges Award for a smart-phone game, Street Wheels, where players mount wheel-based transport like prams, skateboards and wheelchairs to steer their way through hazardous urban streets. www.designweek.co.uk/blog/editor’s-blog/3025771.article

So confident was the team, which included wheelchair user Simon Grisdale as its ‘design partner’, that it changed its name at 2.30am, half way through the challenge. The original name The Collective was abandoned for CSJ - the Centre for Smoother Journeys - in the hope of cashing in on the idea. Strange things patently happen under the pressure of 24-hour challenges, which are fast becoming to design contests what quick-fire Pecha Kucha acts are to ‘show-and tell’ presentations.




Congratulations too go to the all-female 10 Collective, led by Gemma Dinham, which worked with visually impaired artist Sally Booth to create Memo - a personalised card-based service to help partially sighted people use automated teller machines more easily. The team of four freelance graphic designers won The People’s Choice Award, voted by their fellow challengers