http://www.idsa.org/comet-gas-cylinder
Design of the Decade (DoD) recognizes and celebrates the positive impact that design has on business and society.
The DoD jury, led by Charles L. Jones, awarded 12 golds, six silvers and two bronzes in 12 categories. "Normally categories of design awards reflect the industry they are in or a certain aspect of the design process," said IDSA's CEO Clive Roux. "We wanted to try to take a new direction with DoD and look at how design affects business."
The designs were judged on their benefit to society, benefit to business, innovation, benefit to user, responsibility, benefit to client and visual appeal. The winners included:
- Solution to a consumer problem - Gold/Design of the Decade: ClearRx; Silver: LifePort Kidney Transporter
- Solution to a developing world social problem - Gold: Tata Swach® Nanotech Water Purifier; Silver: Mechanical Advantage Tourniquet (MAT); Bronze: OLPC XO Laptop, XO-3 Laptop, Yo-Yo and Multicharger
- Solution to a developed world social problem - Gold: Inogen One® G2
- Most responsible design solution - Gold: OmniPod Insulin Management System
- Most appealing consumer solution - Gold: Flip Family of Camcorders; Silver: CoMet Gas Cylinder
- Design's contribution to business efficiency - Gold: Virgin Atlantic Upper Class Suite
- Most profitable solution to a business problem - Gold: Gillette® Venus®
- Best sustainable design solution - Gold: Setu? chairs; Silver: Method Laundry Detergent with Smartclean Technology?; Bronze: Nike Considered Footwear
- Design thinking's contribution to business - Gold: Amazon Kindle; Silver: Swiffer
- Most successful integration of new technology - Gold: Jawbone Bluetooth headsets and Company Strategy; Silver: Defibtech's Lifeline Automated External Defibrillators (AEDs)
- Design's contribution to market share growth - Gold: SERVO-i Intensive Care Ventilator
- Biggest contribution to brand growth - Gold: Apple Retail Stores
To view the Design of the Decade Gallery, visit www.idsa.org/dod.
About Design of the Decade
The Design of the Decade 2000-2009 celebrates the importance of industrial design through innovation, excellence and business success. By closely examining a product over a given time period, one can understand and appreciate the impact industrial design has on industry and society. The sponsor for Design of the Decade was Teague, one of the world's top five design consultancies. Media partners were the following: Core 77 (U.S.); Curve magazine (Australia) and Yanko Design (student).
About IDSA
Founded in 1965, the Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,500 members in 28 chapters in the U.S. and internationally.
For more information, visit www.idsa.org
